Google will stop scanning Gmail content for ad targeting

Later this year, Google will stop relying on the content of consumer Gmail messages to serve up personalized ads, the company announced Friday.

Consumer Gmail content will not be used or scanned for ads, the company said, bringing the consumer version of the popular email service in line with the business version, which is part of G Suite.

“G Suite customers and free consumer Gmail users can remain confident that Google will keep privacy and security paramount as we continue to innovate,” Diane Greene, SVP of Google Cloud wrote in a blog post.

It also creates more consistency in the way Google pesonalizes ads across its products. Other Google products creates targeted ads based on users’ settings. Users can change those settings at any time or disable ad personalization.

Google previously faced legal challenges over its handling of email, and in 2014 the company updated its terms of service to explicitly state that it scanned emails in order to serve personalized ads.

Comments

Post a Comment

Popular posts from this blog

Sling TV streams live broadcasts to your LG Smart TV

This isn’t Sling’s first TV integration , but it’s an important one. It’s helping to create a future where you can assume that your TV set can handle any kind of live broadcast, whether it’s online or from a cable box. And of course, it’s important for Sling as well — this opens the doors to people who might not even realize that Sling TV exists, or aren’t willing to pay for a separate device just to get live channels.
Keep reading

Nike’s SNKRS app uses AR to help you buy limited-edition shoes

Image
Once you do that, a 3D model of the Dunks will pop up and you’ll have the chance to buy a pair for yourself. There are also posters, like the one above, outside of Momofuku restaurants in NYC which can trigger the app’s AR feature — in case you’re looking for a more adventurous experience. This seems to be yet another effort by Nike to combat bots, a powerful tool for resellers that’s become a major problem in sneaker culture . Last month, the company introduce Stash, a way for people to unlock exclusive products in the SNRKS app based on their location. The SNKRS AR functionality only works for iOS users at the moment, though Nike says Android support is coming soon.
Keep reading

WSJ: Bixby Voice won’t debut on Galaxy S8 until late June

“Bixby Voice benefits from time to further enhance natural language understanding, and we are currently growing our user testing in the US to prepare for launch,” the company told WSJ . Last month, Google debuted updates to its own Assistant, including those that mimic or outright surpass Bixby’s computer vision capabilities. We’ve reached out to Samsung for comment.
Keep reading