Apple Music clips are the new stars of Musical.ly videos

Released in 2014, Musical.ly built a massive following that seemed to hit its highest mark last year. The app lets you create 15-second music videos with different video and visual effects, then share to other Musical.ly members. Used by US teens and celebrities alike, the service seems like a perfect fit for Apple, who are currently looking to raise the visibility of video in their Apple Music ecosystem.

The Shanghai-based app developer also launched Livel.ly, a livestreaming app that hasn’t quite caught on with teens like the original app did. Musical.ly is available on the iTunes and Amazon app stores and Google Play.

Did you know?? We’ve teamed up with @musicallyapp to bring you full versions of your favorite songs without having to leave the app! http://pic.twitter.com/3eC21V6cme

— Apple Music (@AppleMusic) April 28, 2017