Analysis: Google fails to stop slide in ad value

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Nike’s SNKRS app uses AR to help you buy limited-edition shoes

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Once you do that, a 3D model of the Dunks will pop up and you’ll have the chance to buy a pair for yourself. There are also posters, like the one above, outside of Momofuku restaurants in NYC which can trigger the app’s AR feature — in case you’re looking for a more adventurous experience. This seems to be yet another effort by Nike to combat bots, a powerful tool for resellers that’s become a major problem in sneaker culture . Last month, the company introduce Stash, a way for people to unlock exclusive products in the SNRKS app based on their location. The SNKRS AR functionality only works for iOS users at the moment, though Nike says Android support is coming soon.
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A 3D-printed bridge is being built using reinforced concrete

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It sounds like the university is getting by on a technicality with its “first-ever” claims, but that doesn’t make this project any less interesting. Manufacturing of the concrete parts has begun, and it’s anticipated that bridge construction will start in September. To get to the point where the 3D printed parts were considered reliable, the team at the university first built a 1:2 scale model, which was able to hold a 2,000kg (over 4,400 pounds) load. As for why this process is an improvement over standard concrete techniques, printing a bridge will use far less concrete than pouring it into molds. There’s an environmental impact here, as well — the production of concrete cement releases CO2, so cutting down on those emissions is worth noting. There’s also more freedom of design, as a 3D-printer can fabricate shapes that are much harder to produce with a mold. Another benefit is that the steel reinforcement cables can be printed at the same time as the concrete parts, leading to p...
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Sharp will reportedly start building OLED TV panels next year

Now that Sharp is under new ownership by Foxconn , it may have big plans for a return to TV prominence. In a move that could explain a sudden push to recover the use of its name from Hisense , the Japanese company apparently has a plan to add OLED TV production lines at one of its plants next year. The Japan Times reports that at a cost of 57.4 billion yen ($515 million US), it could have production operation at two plants in the spring of 2018. While one would work on small and medium screens for phones (like, maybe a new iPhone?) and laptops, the other would focus on TVs, where LG dominates the segment, producing OLED panels for its own TVs as well as other brands.
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